The Process of Merch Design

The Process of Merch Design

Posted by Will Bryant on

The vision for Cloaks Originals started with the music. Every design in this first drop is built around the original cover art from my songs, the visuals that carry the same emotion and energy as the tracks themselves. I wanted the shirts to feel like an extension of the music, not just an add-on. Each piece pulls from textures, colors, and themes in the cover art, reworked into something bold and wearable. The goal was to create merch that doesn't just say “artist tee,” but something that stands on its own as a statement piece.

Designing this drop was personal. I sketched ideas, played with distressed effects, and experimented with layout until it felt right, raw, honest, and still clean enough to wear with anything. This isn’t just merch; it’s a physical version of the world I’ve been building through my music. If you've connected with the songs, I think you're really going to appreciate the designs.

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Working with Print Room NZ

Working with Print Room NZ

By Will Bryant

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